Discovery & scope
Discuss the business, review existing materials and agree on the services, schedule and responsibilities.
Deliverable
Project brief & proposal
Project brief & proposal
An advertising & creative companyAdvertising built
Advertising built
around your
business.
We plan campaigns, create advertising and manage paid media—helping businesses reach customers with a clear message and a coordinated plan.
NORTH HOLLYWOOD, CALIFORNIASTRATEGY → CREATIVE → MEDIA → MEASUREMENT
From defining the message
to managing the campaign.
StrategyAudience, positioning & planCreativeConcepts, copy & productionMediaChannels, placements & launchReportingResults, insights & next steps
What we doThe services behind
The services behind
a complete campaign.
Engage us for a defined project or connect strategy, creative and paid media in an ongoing working relationship.
Our services01 / 03
Brand & advertising strategy
Know who to reach, what to say and where to begin. We turn business objectives into a practical plan for your advertising.
- Audience & competitive research
- Brand positioning & messaging
- Campaign briefs & channel planning
Our services02 / 03
Campaign creative
Give your campaign a consistent look and a clear message, with advertising assets designed for the channels you plan to use.
- Campaign concepts & art direction
- Advertising copy & digital assets
- Landing page messaging & design
Our services03 / 03
Paid media & reporting
Connect your message with the right audience through planned media activity, campaign management and regular performance reviews.
- Paid search & paid social planning
- Campaign setup & optimization
- Performance reports & recommendations
Services are scoped around your objectives, channels and timeline.Editorial imagery
Where the work beginsYour business. Your audience.
When to bring us inA practical response
A practical response
to the next challenge.
The starting point is a business need. The scope follows from what the advertising has to accomplish.
01
Launching a product or service
Develop the campaign message, prepare launch assets and plan how to introduce the offer to its audience.
02
Improving customer acquisition
Review your advertising, refine the creative and organize testing across the channels you use to reach customers.
03
Making the brand more consistent
Connect positioning, copy and visual direction so your advertising tells the same story across touchpoints.
What you receiveClear deliverables.
Clear deliverables.
Useful work.
Each engagement has a defined scope. Here is what the work can include at each stage.
A plan everyone can work from.
The strategy phase gives your internal team and the campaign a shared direction, with priorities written down before production begins.
See service details- ✓An audience and competitive landscape review
- ✓A positioning and messaging framework
- ✓A campaign brief with objectives and priorities
- ✓A channel plan and measurement approach
Advertising ready for its channels.
The approved campaign idea becomes a coordinated set of assets, with agreed formats, messages and review points.
See service details- ✓Campaign concepts and an approved creative direction
- ✓Advertising copy and visual assets
- ✓Channel-specific sizes, variations and adaptations
- ✓An organized set of final deliverables
A campaign you can review and refine.
The media work connects launch planning with ongoing management, keeping the reporting tied to the campaign objectives.
See service details- ✓A media plan with channel and audience priorities
- ✓Campaign setup and launch coordination
- ✓Creative and audience testing recommendations
- ✓Performance reporting with next-step actions
How projects move forwardA working process
A working process
with clear milestones.
Scope, reviews and responsibilities are agreed at the start, so everyone knows what happens next.
Strategy & creative
Develop the plan and creative direction, with scheduled reviews before moving into final production.
Deliverable
Approved direction & assets
Approved direction & assets
Preparation & launch
Prepare the campaign for its channels and coordinate launch details against the agreed plan.
Deliverable
Launch checklist & delivery
Launch checklist & delivery
Review & improve
Review performance against the agreed measures and identify what to adjust in the next phase.
Deliverable
Report & recommendations
Report & recommendations
About the company
LUCUS HOLLY LLC
A California advertising company bringing strategy, creative development and media planning together in one coordinated service.
More about Lucus Holly- Company
- LUCUS HOLLY LLC
- Location
- North Hollywood, California
- Focus
- Advertising & creative services
- Business enquiries
- hello@lucusholly.com