ADVERTISING · CREATIVE · MEDIAhello@lucusholly.com
Services

Advertising services.
From planning to performance.

Strategy, creative development and paid media management, offered as focused projects or connected campaign support.

Editorial image of printed campaign planning materials
strategy services

Brand & advertising strategy

A campaign starts with choices: who to reach, which message to lead with and what the advertising should encourage people to do. We help turn those decisions into an actionable brief.

Useful for: new offers, brand positioning and campaign planning.

  • Brand and competitor review
  • Audience definition
  • Positioning and value proposition
  • Message hierarchy
  • Creative brief development
  • Channel and measurement planning
Typical deliverables

A strategy document, messaging framework and campaign brief, with priorities and next steps.

Editorial product photography illustrating creative production
creative services

Campaign creative & production

Develop the campaign idea and the materials that carry it. Creative work is shaped around your brand, the audience and the formats required for each channel.

Useful for: product launches, paid campaigns and creative refreshes.

  • Campaign concept development
  • Art direction and visual systems
  • Advertising copywriting
  • Digital and social ad assets
  • Landing page messaging and design
  • Asset adaptation and production planning
Typical deliverables

An approved creative direction and a set of final assets in the formats defined in your project scope.

Editorial image illustrating advertising in a public setting
media services

Paid media & performance reporting

Build a media plan around the audience and the campaign objective. We support setup, management and optimization, with reporting that explains what happened and what to do next.

Useful for: customer acquisition, lead generation and ongoing campaigns.

  • Paid search planning
  • Paid social planning
  • Audience and placement selection
  • Campaign setup and management
  • Creative testing and optimization
  • Reporting and recommendations
Typical deliverables

A media plan, managed campaign activity and performance reports aligned with the agreed objectives.

Engagement options

A scope that fits
your business.

We define the services, deliverables and commercial terms in a written proposal before work begins.

Let’s talk about your business

What would you like your
next campaign to achieve?

Tell us about your business, your audience and the work ahead.